Now, though, they're seeing an uptick - especially among sellers who want to "get the best price in the quickest time". ![]() In the States and Australia the home staging thing is much more a part of the culture." Ms Cooper says: "I think other countries have been a few steps ahead of us. He says: "We have seen very strong selling prices from properties that have been staged and having offers from competing buyers can generate a price 2-5% above an asking price, which at average price levels locally is £10,000-£25,000, but can easily be six figures at the higher end of the market."įriends Jane Cooper and Sharon Johnston, who started their business Dressed2Sell together in 2003, say that as a guide, they quote under 1% of the asking price - meaning there are potentially big gains. Steve Brown, from Winkworth's Blackheath office, has a similar view. If a property is completely bare or conversely, very cluttered, buyers struggle to picture themselves living there," she says.īuyers were increasingly looking at Instagram and Pinterest: "They are used to seeing beautifully staged properties and want to be wowed when they walk through the door." "We tend to find that many buyers lack imagination when it comes to layout and interior design. Sarah Bennett, an associate in Knight Frank's Battersea and Riverside office, says she now recommends her clients look at home staging if they can afford it. ![]() Which, of course, she would say - so we spoke to leading estate agents to get their views on whether it's worth the cost. Ms Penhaul says staging could have a "significant financial impact". It gives that very strong message on a subliminal level, it's very off-putting." "And if people can see past somebody else's clutter, the clutter gives a very strong message that the seller doesn't care about the house. We have a bizarre relationship with properties in this country where we think people can just see past the clutter," Ms Penhaul says. "It is something that has been regarded as unnecessary or thought of as an American fad. At the higher end of the market, it wouldn't be unreasonable to expect an invoice for between £15,000 and £25,000.Įlaine Penhaul, founder of the award-winning home staging company Lemon and Lime Interiors and author of Sell High Sell Fast, told the Money blog that estate agents and developers are beginning to understand they need to get all three elements in marketing correct - pricing, presentation and promotion. We spoke to five home stagers across the country, all of who charge at least £2,000 for a one-bed flat - and this could multiply several times depending on how bare the place is and how long the contract lasts.įor a three-bed, no one we spoke to quoted less than £3,000 - and often far more if a house is empty. Home staging involves redecorating, rearranging, cleaning and other strategies to present the home in the best light - but it doesn't come cheap. ![]() In a struggling housing market, a growing number of sellers are calling in home stagers to help impress buyers and speed up their sale. It started as an American trend but it's now gaining a following.
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